Ray Ban – #Order of never hide

#Order of never hide- Ray Ban

Ray Ban's no secret society - social media design

Challenge: On 2014 Ray-Ban created “The Order of Never Hide”, a non-secret secret society of nudists, lieutenant pillow fighters, doers and makers. This society got an on online platform to host and enable all of its greatness.
I was responsible, every month, for an year, to turn communication of “The Order” into a creative social media design. That included social pages covers, creative posts, artwork covers for every special material sunglasses they came out with. 

Client/Year: Ray-Ban for Luxottica/2012-2015
What I did: Art Direction, graphic design

www.ray-ban.com

loghi_social

The order of Never Hide

Materials overview


loghi_rayban

Never Hide noise compilation

Rugged as denim

Never hide noise is an EP compilation of free selected songs linked to Denim mood. Users can download compilation directly from Ray-Ban official website.

www.ray-ban.com/italy/never-hide-noise/mixtapes2

sound_icon

Rugged as denim communication

Two examples of social media communication on Facebook, Twitter and Instagram. A series of posts to tease Denim material before launch of specific sunglasses and to introduce the “order of never hide social community contest”. 

www.facebook.com/RayBan

social_logos

Art Direction
Web design
Graphic design
Social

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