Challenge: On 2014 Ray-Ban created “The Order of Never Hide”, a non-secret secret society of nudists, lieutenant pillow fighters, doers and makers. This society got an on online platform to host and enable all of its greatness.
I was responsible, every month, for an year, to turn communication of “The Order” into a creative social media design. That included social pages covers, creative posts, artwork covers for every special material sunglasses they came out with.
Client/Year: Ray-Ban for Luxottica/2012-2015 What I did:Art Direction, graphic design
Two examples of social media communication on Facebook, Twitter and Instagram. A series of posts to tease Denim material before launch of specific sunglasses and to introduce the “order of never hide social community contest”.