Ray-Ban celebrations

Ray-Ban celebrations artworks

To celebrate special moments on social media pages

Challenge: Ray-Ban wanted to  using brand products in a creative way.
The solution: with flat design technique I created simple, funny, and sometimes provocative illustrations using shapes of the most famous Ray-Ban products like Aviator, Clubmaster, wirefarer. All the artworks have been posted on all brand social media pages (Facebook, Twitter, Instagram) and obtained great interaction results (13.00o likes or more)

Client/Year:Luxottica/from 2012- to 2015
What I did:  Concept, Art Direction, graphic design

www.facebook.com/RayBan
twitter.com/ray_ban
instagram.com/rayban/

Art Direction
Web design
Social media
Illustration

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