Non solo buono Portal

Non solo buono portal and brand strategy

Design of the digital platform of Fini, CDN, Greci food brands

Design of the digital platform of Fini, CDN, Greci food brands

Three brands, with the same vision, wanted online presence that intended to enhance its forefront knowledge about the world of food and establish with their readers a solid relationship, based on trust.

A concept, a unique logo, a corporate identity and an online platform. The heart of the project was a magazine with content dedicated towards its territories, but focused on food; edu-tainment on its properties of product or ingredients, new trends, a recipe mainframe tool to create the “perfect dinner” and a page dedicated to its three brands.
Agency/Year: Bitmama/2014
What I accomplished: Concept, Art Direction of the portal, Art Direction of the shooting, UX support, Graphic design of every single asset of the portal.


Non solo buono - The philosophy (Parallax scrolling down)

An effective overview of the projects's features

A Place That Comes From The Love For Food, The Caring For The Earth And Passion For The Table. A Place For People Who Believe That, In Current Times, Good Is Not Enough. That’s also the meaning of the logo design of “Nonsolobuono”.


A full responsive platform

Mobile first thinking

The platform was developed in full responsive Html 5 to be explored and consulted at all times and with all devices. On the right the Home Page with the User Area menu.





The magazine articles

Find out how the main concept it has been represented on every single article

Each icon and element has been studied in intricate detail with careful visual
color research patterns to create the right language around the starting logo (the heart).

Here on the left is an example of how the various articles of the magazine represented
the concept of “Non solo buono” (not simply good).

Each item has a green label that shows, thanks to a short description or a simple
infographic, the reason why this food, or ingredient or a recipe is not simply good
but much more than that.

The recipies

Every recipes of the three brands all together

Each one of the three brands of the portal deals with food but with the same attention and the same passion for food and for nature. That’s why the recipes of all three brands were represented in the same way and on the same page of the site.

La cena perfetta (The perfect dinner)

A simple tool to create and save on your personal area the "perfect dinner".

The “perfect dinner” is a tool that the user can use to create, selecting on each single course his perfect dinner. After selecting the desired mood and plates inter connected, the user can save and share it with his guests, a real full menu and even so the best suited soundtrack or the right story to tell during the dinner.

Art Direction/Graphic design
Website Portal
UX Experience
Mobile first

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