Fiat 500L Trekking
Youtube Masthead and Facebook app
Challenge: Create a system of digital engagement, starting from creativity ATL. From the TV to generate buzz and viral on the web: to live the spot in the digital world in a funny and coherent.
Solution: The user can choose his final and share it! The episodes are developed using YouTube and the Google Display Network in an innovative way: mastbox masthead custom gadgets tab.
What I did: Art Direction, Graphic design
Achievements: First in Italy to have made a Mastbox for the Google Display Network.
500 L trekking project was also on Facebook with an interactive app for Desktop and mobile