Brand strategy and redesign of the Lottomatica/Better portal
Challenge: Lottomatica / Better first of all wanted to create a brand strategy to unify the two brands with which it is recognized. Re design its online portal was the second step Solution: The proposal was to use the brand “Better”, more effective and internationally recognised, and create a master branding of all of their betting activities coherent with their brand identity of departure. The portal is a good example of user experience for the part of the personal area and simplicity for the graphic communication aspects. Agency/Year: Bitmama/2014 What I did:Art Direction, UX, Graphic design
Here different canvas used on the Home Page. On the left below,
personal area part opened.
This is a unique website which will require a more modern browser to work!