Better trial website

Lottomatica / Better trial version

Brand strategy and redesign of the Lottomatica/Better portal

Challenge: Lottomatica / Better first of all wanted to create a brand strategy to unify the two brands with which it is recognized. Re design its online portal was the second step
Solution: The proposal was to use the brand “Better”, more effective and internationally recognised, and create a master branding of all of their betting activities coherent  with their brand identity of departure. The portal is a good example of user experience for the part of the personal area and simplicity for the graphic communication aspects.

Agency/Year: Bitmama/2014
What I did: Art Direction, UX, Graphic design

Here different canvas used on the Home Page. On the left below,
personal area part opened.

Web design
Art Direction
Graphic Design

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