Alfaromeo Mito Urbamix

Alfaromeo MiTo Urbamix interactive platform

A digital communication project to get user involved with electronic music

Challenge: Alfaromeo wanted to communicate he world of Alfaromeo MiTo through an interactive and exclusive experience that involved the user
Solution: Create the first interactive platform for web that allows you to mix your city! You can choose your groove, your base and start playing a real square! Play people, make your sound! #mito#alfaromeo #music 

Agency/Year: b-play/2012
What I did: Art Direction, Graphic design
Awards: best Digital Media Ambient

  • Urbamix-street communication/guerrilla

    Urbamix-street communication/guerrilla

  • Urbamix-street communication/guerrilla

    Urbamix-street communication/guerrilla

  • Urbamix-street communication/guerrilla

    Urbamix-street communication/guerrilla

  • Urbamix-street communication/guerrilla

    Urbamix-street communication/guerrilla

Urbamix BTL

All the activations to support and communicate the website launch

These pictures on the left are part of the guerrilla communication around the city of Turin. A group of lady-dj were in charge to spread the contest around with the car and A dj played electronic music in the main square of the city near the MiTo. A video teaser (here below) started to engage users on web 1month before the launch of the website

Art Direction
Website
Graphic design
Award: Best media ambient

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