Who am I

Hey, I'm Simonluca

I’m currently living in Zurich working as a Senior Visual Designer in Fjord, Design and Innovation studio from Accenture Interactive.

With a master degree in Communication Design (Naba University inMilan). I lived, studied, worked in different places such as, Grenoble (FR), Milan (IT), London (UK) Turin (IT) and Dublin (IE). I’ve had the pleasure to work with clients such as Fiat, Ray-Ban, Vogue Eyewear, Maserati, Ferrero, EU commission, Zurich insurance and Accenture.  Curious and careful observer of people, trends and different cultures I love travelling around the world and I like to visit at least one new country per year.

I have experience developing visual interface design concepts and solutions through personas, storyboards, scenarios, mood-boards, iconography, photography and illustration.

My daily challenge is to apply conceptual thinking to create
world-class digital services across multiple platforms, translating concepts into visual design reducing the information and data complexity.

During my career, I have worked with several different industries, developing unique digital brands and identity strategies for different needs and output, studying and investigating new trends and solutions to adapt a contemporary taste with each design.

I snowboard, watch series and films and surf the internet. I speak Italian, English, French and I’m proficient in Spanish. Co-founder of my own bed&breakfast “Villa Pinin” (Lake of Orta-IT) since 2004.


I drive a Yamaha motorcycle but my mom drives an Harley Davidson

Simonluca Definis
Simonluca Definis



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